Nea

A short time ago industry was still marked out by a relative stability, for which changes in free market happened with a certain graduality, depending on predictable dynamics.

The development model was still the one connected to economies of scale and productive efficiency, according to the most typical dictates of standardization of supply and business organization, theorized in every business school and handed on from generations of traders.

The fast development of competition and the obsolescence of production and distribution models made the information technology a necessary instrument of razionalization, anticipation and execution of always more complex processes.

The professional story of those people who set up Nea is the story of how these changes have been ruled.